About Dr. Cheryl Williams-Jackson
Hello, I’m Dr. Cheryl Williams-Jackson—
A current professor, coach, consultant and a past therapist with a deep passion for helping organizations and their teams foster trauma-informed practices, resilience, equity, and wellness. With nearly three decades of experience, I’ve seen firsthand the toll that burnout, compassion fatigue, and inequitable systems can take on helping professionals. My mission is to equip organizations with the tools and strategies they need to create healthier, more supportive environments where both individuals and missions thrive.
My journey began with a love for education and psychology, earning a Master’s in Educational Psychology and a Doctorate in Clinical Psychology from an APA-accredited institution. Over the years, I’ve blended this expertise with certifications in business and life coaching to create unique, actionable solutions for organizational challenges.
One of my proudest achievements is developing the STRENGTH Framework and ELEVATE Consulting Method—innovative, trauma-informed, equity-centered and resilience-focused approaches that address challenges like workplace stress and burnout, racial toxicity, and disengagement. Through my workshops, consulting programs, and certification training, I’ve had the privilege of guiding countless organizations and helping professionals toward lasting transformation.
When I’m not coaching or consulting, you’ll find me outdoors, pedaling my way through trails, or immersed in a nonfiction book (earning me the nickname ‘The Vault’). These moments of reflection fuel my commitment to creating sustainable, impactful change for the clients I serve.
Let’s work together to build resilient teams and equitable environments—because thImageriving is not just a goal; it’s a possibility.
What we do.
We connect 100,000+ qualified prospects looking for financial advice, lending, protection, debt help and claims to advisors and brokers every year.
What Our Clients Love About WJ DevelopMental
At WJ DevelopMental, we pride ourselves on delivering tailored solutions and expert guidance to support educators, parents, and professionals. Our clients appreciate our hands-on, engaging approach, which turns complex concepts into practical strategies for real-world application. With a strong focus on fostering growth and connection, we empower participants to confidently navigate their journey toward meaningful development and impactful outcomes.
Personalized Solutions: We craft strategies that fit your specific needs.
Expert Guidance: Benefit from years of experience in child development and education.
Practical Tools: Hands-on workshops designed to empower and inspire growth.
We will always provide the best service.
We don't launch rockets. We just generate leads from Google, Bing and YouTube, connecting them with your team in real time. And you know what, we're bloody good at it.
Get leads from our existing matured campaigns.
Let us build bespoke lead-gen campaigns in your brand.
Deploy our AI sales androids to boost contact rate.
Utilise our proven systems and technology to increase your return on ad spend.
It's all about the numbers.
As a data-focused performance marketing agency, our entire business model revolves around achieving positive returns on ad spend by ensuring the numbers add up favorably.
500+
Project Delivered
$60M+
In Partner Revenue
10,346
Positive Reviews
Customer review.
See why customers love GHL Elite.
"If you're looking for an all-in-one app to help you increase sales and save time on follow-ups, I would highly recommend NexLevel CRM."
– Rachel Johnson
"Our team has been using NexLevel for a few months and we are very happy with the results. We've closed more deals than ever before and our sales team loves it."
– Mike Nord
"You never know what you're missing until you try NexLevel. We've been using it for 9 months and it has helped us double our pipeline and close more deals."
– Heather Mathewson
"Since using NexLevel over a year ago, I’ve generated $300k+ in new revenue and saved more than 20 hours per week on administrative tasks like reminders and reschedules."
– Ranjana Muthaliar
What We Do
Your proven customer acquisition system that increases conversion rates at every step of the customer journey so you can enjoy record breaking sales.
Effective Lead Generation
Strategically focused on high-intent leads generation tactics from Google, Bing, & YouTube.
Database Reactivation
Turn your old data into fresh appointments and sales, utilising our sales android that never rests.
Appointment Setting
Transform your contact rate and campaign profitability with our appointment setting sales android.
Blog
Your proven customer acquisition system that increases conversion rates at every step of the customer journey so you can enjoy record breaking sales.
Who You Be?
Now, stay with me. This is crucial in the resilience and wellness process.
Most of us spend our lives answering the question
“Who are you?”
And every answer circles back to a role.
Mom. Teacher. Helper. Leader.
Everything we do for others.
But those answers do not tell you who you are at your core.
They only tell you who you are to other people.
This is why in my work, I ask something different.
I ask
“Who do you be?”
An English teacher may not approve, and that is fine.
Because this question pulls you past your titles and into your truth.
It takes you out of performance and into identity.
It helps you see the part of you that stays steady even when life is not.
Let me share two moments that made this real for me.
Years ago, in our toddler room, a child was hurt.
There were several adults in the room, but someone sent a student to get me.
Later, the teacher said,
“You are the calmness in the room. Everyone settles when you show up.”
That moment taught me something important.
My peace is not my job.
My peace is who I be.
And years later, during a coaching session, a woman told me she held onto something I once shared.
I said, “I reserve that time before I walk out the door, so I can put on my own oxygen mask before helping anyone else.”
She told me, “I did not know I was allowed to do that. Now I aim for that in my own life.”
People learn from your peace.
They learn from the way you protect it.
They learn from the identity you choose to live from.
So again, I ask you: What is one moment this week when you acted from who you be, not from the role you play?
